Speciality beer importer World Beers has secured the exclusive rights to distribute Italian brewery Birradamare’s artisan range of brews.
The company has already secured a 200-strong listing with Italian restaurant chain Prezzo for the Birradamare beers, and is now rolling them out to the off-trade.
The initial two beers to be rolled out across the UK comprises 4.9% ABV Na Biretta Chiara, a balanced craft lager that has been inspired by the famous Czech Pils and that offers a full taste, subtle hop aromas and bitterness plus a crisp and clean taste; as well as 5% ABV Dammenipa. This Italian pale ale, World Beers said, is balanced, sessionable yet feisty, with a floral and fruit-filled nose and a bitterness that is balanced by malted tones.
It hopes that the brand’s impactful packaging will help the 330ml bottles to stand out, even alongside highest quality Italian food.
World Beers managing director Peter Karsten said: “The artisanal brewing going on in Italy is incredible at present and for me Birradamare are top of the pile. Simply put, these beers are Italian masterpieces. Beautifully packaged, brewed with the finest, often home-grown ingredients, plus plenty of time, skill, patience and a lot of creativity – these beers really are the complete package. It’s been a great start for the brand after becoming Prezzo’s craft beer of choice and we are excited to be making these beers available to the off-trade ahead of a big 2016.”
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