Beverage brand Wow has expanded its product range with the launch of its new drink containing activated charcoal, Dark Detox.
Three variants – lemon, lemon and mint, and raspberry – have gone on sale in Sainsbury’s with a recommended retail price of £2 for 250ml.
Dark Detox is a blend of fresh cold-pressed juice, filtered water, and activated charcoal, which Wow says helps maintain a healthy digestive tract by removing toxins.
The launch of Dark Detox marks the second step of Wow’s mission to bring more types of functional drinks to market. Now in its second year of trading, Wow’s Chia Seed Drink, which launched last year, is available in the UK, France, Germany, Austria and Netherlands.
Wow co-founder Oliver Dickinson said: “Dark Detox presents an easy and affordable way to incorporate activated charcoal into your diet without compromising on flavour or quality. It makes a great morning cleanse and it’s the perfect way of selecting a healthy choice without breaking the bank.”
“It is an extremely exciting time for Wow as we are no longer solely selling the chia seed drinks in the UK, but now Dark Detox too. We are thrilled to announce our second product listing in Sainsbury’s and are very proud to be its very first activated charcoal product. We look forward to further growing this relationship.”
Founded in London by entrepreneurs Oliver Dickinson and Rory Paterson, the company is aiming to disrupt the drinks market through its bold approach to product innovation.
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