Two days before Little Mix were crowned 2012 X Factor winners, Gary Barlow tweeted to his 972,000 followers to “Check this bag of goodies out”. Within seconds, more than 15,000 people had logged on to the retro sweet retailer’s website.
iomart Hosting managing director Sarah Haran said: “The bandwidth graph for A Quarter Of clearly shows the huge spike in visitors to the website, but there were no issues other than the retailer’s staff having to go into overdrive to meet the unexpected demand for Christmas orders!”
Michael Parker, managing director of A Quarter Of, said: “We had no idea what was going on. There was a sudden, massive flood of orders, which, on top of Christmas, put a real strain on operations. But we’ve got a great technology team and a great hosting company, so we just ploughed on until we got everything done.
“We’re not in a position to say what it was that Gary Barlow ordered from us, but we’re incredibly proud to count him as a fan. Lots of people in the office have been fans of his for years and some of them are still a little bit giddy about the whole thing. It’s great to know that even superstars love retro sweets. There’s something about enjoying them which transports you back a much simpler time.”
Source: iomart
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