The Land Rover design was created with more than 1,000 of its big pots and is displayed in one of the store’s front windows.
Live until the end of May, the window will have two phases. Until mid March, passers-by who take a picture of themselves in front of the window and tweet it to @yeovalley will be entered into a competition to win some Yeo Valley goodies.
From late March, the window will change to promote the brand’s latest on-pack offer, which is to win one of two Land Rover Freelanders, appearing across the brand’s range of big pots and 4-pack yogurts.
© FoodBev Media Ltd 2024