The Yog 172ml eat-on-the-go pots will be sold in WHSmith at each site, at an RRP from £2.29.
As of this month, Yog will also launch into 20 Bestway stores in and around the South East, with the 500ml and 172ml pots in four flavours.
“In just five, years we have seen consumer demand increase tenfold,” said founder and MD, Rebecca McGuire. “This latest expansion into Roadchef is a great step for the brand, making Yog even more accessible to customers when they’re on the move around the UK.
“We believe our popularity and growth are largely owing to the authenticity and provenance of our products. Unlike our competitors, we are the only genuine frozen yogurt brand available in the UK and consumers respond well to that.”
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