Cargill’s cocoa & chocolate business is revitalising its global Gerkens Cacao brand, highlighting its premium nature and key benefits for beverage customers.
“We found from research among our customers that Gerkens is a much-loved and well-known brand that is already closely associated with its Dutch heritage, but which needed refreshing,” said Philippe Huet, Cargill MD, Cocoa. “The objective is to rejuvenate the brand, reinforcing the reasons why our customers choose Gerkens Cacao for their powder-based products.”
Cargill is targeting manufacturers in the confectionery, dairy (eg ready to drink, ice cream, desserts), bakery (cakes and biscuits) and instant mixes & drinks sectors as part of the campaign, which will cover Europe, Asia, the Middle East, North America, the US and Brazil.
The campaign brings a new focus on the significant benefits Gerkens provides to the customer, with the ability to be uniquely tailored for a broad range of applications in beverages, along with consistent performance and effective innovation.
“Gerkens is already a much-loved brand and this revitalisation will take it to the next level, firmly establishing it as the leading cocoa brand and cementing Cargill’s leadership in cocoa,” said Huet.
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