Mondelēz International has opened a new manufacturing line that will produce Oreo and Belvita biscuits for the UK, Ireland and other European markets, launching the company's first biscuit production in the UK.
Oreo will be made in the UK for the first time at Mondelēz International's Sheffield site, famous for its Trebor, Maynards and Bassetts brands.
The introduction of the new line, which is capable of producing more than a million Oreos in 24 hours, follows a £6m investment by Mondelēz in biscuit manufacturing in Sheffield that will also safeguard 70 jobs.
This forms part of a wider £50m investment in UK chocolate and biscuit manufacturing since 2010.
David Blunkett, MP for Sheffield Brightside and Hillsborough, said: "It's good to see this investment by Mondelēz International in the local area, which will undoubtedly help maintain Sheffield's position as a premier manufacturing city and complement the other famous brands produced here.
"I am pleased that Oreo will now be manufactured in Sheffield. The additional investment and commitment to training are particularly welcome at a time of such great uncertainty for our economy."
Created in the US in 1912, Oreo has grown to become the biggest biscuit brand in the world, worth more than £1.3bn globally. Arriving in the UK in 2008, it is now worth £22m, with sales growing 16% year-on-year.
The new oven, which will bake the Oreo biscuits, is one of the biggest in the Mondelēz International network, and will produce three tonnes of Oreos an hour.
This investment in Sheffield will pave the way for the production of Belvita Breakfast Biscuits in the UK later in the year. Following its launch in 2010, Belvita now has sales of £50m, making it the leading breakfast biscuit in the UK and the No. 5 biscuit brand in the UK.
- See also Oreo two-biscuit snack packs.
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