Premium cake brand, Kate’s Cakes has launched its new ‘Cake Squares’ product range into Tesco stores nationwide.
The homemade-style cakes are available in Chocolate Fudge, Classic Lemon Drizzle and Millionaire Shortbread flavours. Aimed at women who want an indulgent treat, the cakes are individually wrapped and sold in packs of five.
Stacey Moore, product manager for Kate’s’ Cakes, said: “We are investing in the premium sector of the cake market with our high quality product which will boost the sector as a result of an increase in demand. The small cakes market experienced a 4.3% increase YOY, clearly demonstrating the strength of the sector and we feel there’s a real opportunity to grow the market even further and fill a gap for premium small cakes. The three variants mean there’s something for everyone and they suit a number of occasions from lunchtime to the perfect accompaniment to relaxing at home with a cup of tea.”
The RRP for the range is £1.99 for five individually wrapped portions.
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