The US brand assessed lemon juice, lime juice and other fruit acidulants before it settled on acerola concentrate after discovering that the cherry-like fruit blends well with coconut water without imparting a characteristic citrus taste.
Acerola contains high levels of vitamin C and works with iTi’s coconut water concentrate to produce a 100% all-natural juice concentrate. This special juice concentrate blend has a high volume dilution factor of over 17.8, which means that one volume of concentrate blend can be reconstituted with 16.8 volumes of water to achieve single-strength 100% juice in accordance with US Food and Drug Administration guidelines.
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