In the UK, Patisserie Valerie has this week launched a new gluten-free range of cakes and biscuits, following a rise in demand for free-from products.
The high street retailer has launched a selection five individual treats: gluten-free Belgian chocolate brownie, marble cake, flapjack, chocolate muffin and ginger biscuit. The new line is available from £2.10, and customers will also be able to place orders for a gluten-free double chocolate celebration cake, which serves approximately 8–10 people and priced at £34.50.
There are further plans to launch more gluten-free celebration cakes in the future, Patisserie Valerie said.
Patisserie Valerie group marketing manager Nicola Hedley said: “We’ve been working on our gluten-free range for a while because we wanted to get it absolutely perfect. Our customers wanted gluten-free but they still wanted it to be indulgent and that’s exactly what our Gloriously Gluten Free range is.”
The company’s CEO, Paul May, added: “We’re really excited about our new gluten-free range, and we hope that our customers will enjoy the products on offer. This is the first step in expanding our offering to meet dietary needs and we hope that we can cater for everyone in the future.”
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