Harvest Soul has released a new line of organic and high-fibre juices enhanced with Ganeden’s BC30 probiotic.
The latest addition to Harvest Soul’s growing lineup of chewable and blended juice products, the Pro Biotic line includes tropical, greens, beet and berry varieties – all made from whole fruits and vegetables such as celery, cucumber, orange, pineapple and carrot.
Launching into various retail locations across the US’ southeastern states this spring, the probiotic juice is packed in 12oz bottles and will retail for $5.99. Each bottle contains up to 2bn colony-forming units (CFUs) of GanedenBC30, which has been proven to keep good and bad bacteria in proper balance for a healthy digestive function and immune system.
The organic, non-GMO probiotic juices combine powerful probiotics with healthy juices from nutritious leafy greens and antioxidant-rich fruits and vegetables.
“When we decided to create a probiotic juice to meet the growing consumer demand for all-things probiotic, we knew we wanted to partner with the industry’s leader,” said Kevin Quirk, Harvest Soul president and chief executive officer. “GanedenBC30 is science-backed with a proven track record for supporting gut and immune health; consumers can trust it to deliver.”
The probiotic market is projected to reach $36.7bn in 2018 – a 35% increase on 2013 – according to figures from BCC Research.
Ganeden president and CEO Andrew Lefkowitz said: “Harvest Soul Organic Juices and Ganeden is a great partnership. Our highly effective probiotic GanedenBC30 doesn’t alter the taste when mixed with the fresh-tasting blended juices, making an already good-for-you product even better.”
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