British sweet manufacturer Swizzels has extended its Refreshers range to include a tangy sour apple-flavoured chew bar.
The new Refreshers bar is a vibrant green colour and has a zingy flavour with a fizzy sherbet centre, Swizzels said. The sour apple chew bar joins Swizzels’ two other Refreshers flavours – original lemon and strawberry – and will keep pace with consumer demand for sour flavours, the company added.
An eye-catching packaging design, vibrant colours and a £0.10 on-pack price marque will ensure that the product stands out on shelf.
Emma Herring, NPD brand manager for Swizzels, said: “We are very excited about the launch of our new sour apple flavour Refreshers chew bar. The Refreshers chew bar is a classic sweet treat that has been a real consumer favourite for decades. The sour apple flavour adds a new twist to our traditional Refreshers range. The vibrant packaging and tangy flavour will appeal to consumers of all ages.”
The Sour Apple chew bar joins Swizzels’ two other hugely popular Refreshers flavours Original Lemon and Strawberry, first launched nearly 60 years ago. The Refreshers range are the top selling chew bars in the market. The Original Lemon variant saw 14% growth year on year and the Strawberry flavour grew 30% in 2015.*
The sour apple bar is Swizzels’ first countline chew bar that is suitable for vegetarians. The addition of the vegetarian chew bar will open up new markets for the Refreshers range, the company claimed, appealing to new consumers such as those with specific dietary requirements. Just like the two existing flavours, it is also completely free from artificial colours.
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