Cadbury has taken its Freddo brand into the drinking chocolate market with the launch of a new product.
Available now to retailers, Cadbury has introduced the new Freddo drinking chocolate in an attempt to drive interest in its drinking chocolate range and bring new consumers to the hot beverages category.
The product was tested with a consumer panel from Mumsnet, the social network for parents, and results showed that almost four-fifths of participants would purchase the product for their families and would recommend the product to a friend.
Brand owner Mondelēz said that the findings, paired with its dominant position in the drinking chocolate market and the 30-year heritage of the Cadbury Freddo brand, would make Freddo’s move into drinking chocolate “an ideal partnership”.
Raquel Alcobia, brand manager for refreshment beverages for Mondelēz International, said: “Cadbury Freddo drinking chocolate offers the great milk-chocolatey taste that [the] consumer expects from Cadbury, and is suitable for use as a hot or cold beverage so it is ideal for families. The product builds on Cadbury Freddo’s popularity and, with great feedback from mums already, we believe this launch can help unlock incremental sales in the drinking chocolate category. Retailers should use our POS to make the most of the opportunity and drive trial purchase in store.”
Each 179g tub of Cadbury Freddo drinking chocolate has a recommended retail price of £1.49.
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