UK-based Wheyhey!, the protein ice cream company, is partnering with the Movember charity for 2014.
To mark the partnership, Wheyhey! is launching a limited edition Wheyhey! Banoffee protein ice cream with the message ‘Check your toffees’, to encourage men to think proactively about their health.
The new flavour will be available on Whole Foods, Musclefood and Ocado and Holland & Barrett from mid-October 2014. Wheyhey! Protein Ice Cream will also be popping up in London barbers, Movember themed events and male dominated offices and sports clubs across London and the UK, throughout the campaign. The campaign will be activated extensively on Wheyhey’s social media pages, with money can’t buy prizes on offer.
Steph Page, Wheyhey’s marketing manager said: “We’re delighted to mark our partnership with Movember by launching our new Banoffee ‘Check your toffees’ flavour. Health and fitness is at the heart of our company so a partnership with Movember was a no brainer for us. Whilst Movember communicates a serious message, the guys there know how to do it in a fun, vibrant way and this sits well alongside Wheyhey’s brand personality. They’re a great team and we’re excited to be working with them over the next months, as well as promoting a very worthwhile cause.”
© FoodBev Media Ltd 2024