A2 Milk has released two new skimmed and semi-skimmed long-life milk variants, further supporting the long-life dairy alternatives category.
The brand is from naturally occurring cows’ milk containing only the a2 protein, and not the a1 protein, making it more easily digestible. New 1 litre long-life skimmed and semi-skimmed a2 milk will make its debut through online supermarket Ocado this month with an introductory price of £1, with a later recommended retail price of £1.39.
The UHT milks are Tetra packed to preserve the natural goodness and special benefits of the unique cows’ milk, the brand said, and designed to bring consumers who are seeking a more easily digestible milk back to dairy.
A2 Milk Company UK and China CEO Scott Wotherspoon said: “Since launching in the UK, consumer demand for a long life a2 Milk product has been unprecedented. We have listened and responded and are now incredibly proud to support a whole new dairy category with this high value, high margin product range.”
© FoodBev Media Ltd 2022
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial