The new products will be available in 4x125g packs in Mango & Passionfruit, Raspberry & Lychee and Blueberry & Acai flavours.
The launch will be supported by a £2.5m media campaign including a new TV ad starring Activia brand ambassador Gok Wan, dedicated point of sale material in-store and a digital media campaign.
Activia is also revamping its Intensely Creamy range to support the brand’s credentials in health following an indulgent flavours trial. The three new flavours are Apricot & Nectarine, Blood Orange & Passionfruit and Pear & Apple, and are available in 4x110g packs.
“These exciting new flavours have been created to meet the growing consumer demand for new and exciting taste experiences,” said Danone marketing director Blandine Stefani. “The fruit focus also supports our brand positioning in health.”
The new Activia Fusions and Intensely Creamy flavours will be on sale in the UK with the following RSPs: Activia Fusions, £2.19; Activia Intensely Creamy, £2.39.
© FoodBev Media Ltd 2024