Following its launch into the wholesale channel at the end of last year, Anchor Cheddar has undergone a redesign across its product portfolio to improve visibility for the range on-shelf.
The new design supports the brands positioning of ‘Tastes Like Home’, featuring a heart-shaped crest prominent on the front of the packaging.
The new packs will roll out in Makroand Booker from February and will be available to buy in small cases of six 350g blocks at an RSP of £4.50 per unit for Anchor Mature Cheddar, and £4.75 per unit for Anchor Extra Mature Cheddar.
“Already benefiting from a strong following of Anchor loyalists, we’re confident the redesign will allow the range to achieve even greater standout on-shelf and attract new and existing Anchor customers to the cheese fixture for wholesalers and retailers alike,” said Kate Richards, senior brand manager at Arla Foods.
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