Arla launches protein pudding pots

Arla Protein UK has launched a range of smooth pudding pots that contain 20 grams of protein and are low in fat with zero added sugar.

The lactose-free, low-calorie pudding pots have added vitamin D and magnesium and are available in three flavour varieties: chocolate, salted caramel and hazelnut latte.

Ellie Van der Werff, brand manager at Arla Protein UK, said: “Our research suggests a strong desire from the UK market for protein puddings – with this range tapping into the permissible indulgence territory. It also allows the brand to move into a new evening occasion, thus introducing the Arla Protein UK brand to a wider audience.”

The new puddings are available in Sainsbury’s stores and will be added to other major retailers in the coming weeks.