Arla Protein UK has launched a range of smooth pudding pots that contain 20 grams of protein and are low in fat with zero added sugar.
The lactose-free, low-calorie pudding pots have added vitamin D and magnesium and are available in three flavour varieties: chocolate, salted caramel and hazelnut latte.
Ellie Van der Werff, brand manager at Arla Protein UK, said: “Our research suggests a strong desire from the UK market for protein puddings – with this range tapping into the permissible indulgence territory. It also allows the brand to move into a new evening occasion, thus introducing the Arla Protein UK brand to a wider audience.”
The new puddings are available in Sainsbury’s stores and will be added to other major retailers in the coming weeks.
© FoodBev Media Ltd 2022
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