Sports nutrition company Ascent has launched Recovery Water, a water-based beverage range that combines protein and electrolytes to help athletes recover post-workout.
Made using Ascent’s proprietary native whey protein formulation process, the drinks contain 2.5g of naturally occurring leucine “to trigger muscle protein synthesis”.
Both flavours – watermelon and pineapple coconut – contain 100 calories.
“This is a big day for our Ascent family across the country,” said Paul Vraciu, general manager of Ascent Protein. “Four years ago, we began this brand with a simple but powerful promise to deliver purer and cleaner protein to the market.
“We started with three flavours of our Native Fuel whey protein and, thanks to the support and passion of our customer-athletes across America, we’ve grown into an exciting portfolio of products that help athletes improve their performance without artificial ingredients.
“And now, Recovery Water represents the most transformative and innovative addition to that line-up in our brand’s history. Recovery is an essential part of the training process, and we believe this product has all the ingredients that matter – taste and form, 100 calories and high protein – and none that don’t.”
Ascent is a wholly owned subsidiary of Leprino Foods, a manufacturer of whey protein and mozzarella cheese.
© FoodBev Media Ltd 2021
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Deadline for entries 23 July – enter now!
Don’t get left behind
Start your free Foodbev magazine trial today and join thousands of fellow industry professionals in receiving food and drink trends direct to our business.
Click here to start your free trial