Brynwood VI and Mondelez Global formed the Back to Nature joint venture in 2012 through an innovative structure, whereby Brynwood VI acquired operating control while Mondelez Global retained a minority position in the new company.
Back to Nature was one of the original natural food brands in the US. Since the acquisition, Brynwood VI has effected a smooth transition of the business, accelerated new product introductions, and increased marketing focus.
“We look forward to owning the SnackWell’s brand and integrating it into our Back to Nature organisation,” said Vincent Fantegrossi, president and CEO of Back to Nature. “Its healthy attributes, loyal consumer base and strong distribution make SnackWell’s a very complementary product line offering to our Back to Nature products.”
Source: Brynwood Partners
© FoodBev Media Ltd 2024