Can maker Ball has teamed up with Belgian chocolate brand Ovidias to make its individually wrapped chocolates available in a beverage can – the first brand anywhere in the world to do so, Ball said.
Packed in Ball’s 330ml can, Ovidias’ chocolates come in a range of flavours and are available to purchase through Ovidias’s own e-commerce channel, where the product and environmental benefits of packaging in aluminum cans are made clear to the consumer.
Beverage cans provide the perfect packaging format for premium chocolates, maintaining freshness and flavour as well as protecting the product during transit, whilst remaining lightweight. In addition, the can preserves the full and creamy taste of the chocolates, and delivers an intense taste experience, without the need for additives to be introduced. The can also ensures a longer shelf life, protecting the chocolates from oxidation by light or air, as well as humidity, Ball said.
The chocolates are individually wrapped before going into the can, and the can is then filled with a small amount of nitrogen to protect it during transit.
The cans feature a wraparound label, which provides scope for Ovidias to personalise the can.
Ovidias marketing manager Marco Turcatto said: “We decided to make the move to the beverage can format when our founder was inspired by snacks and drinks in a hotel mini-bar, which were served in cans. After careful research, we contacted Ball and through close collaboration we have been able to realise a truly unique product.”
Ball marketing manager Arjen van Zurk added: “The fact that manufacturers outside of the beverage sector are now looking to the aluminum beverage can as a packaging solution affirms the clear advantages and benefits of this format. Be it the quality and consistency of product delivery, flexible and extensive branding potential, or environmental advantages, the credentials of the beverage can are clear.”
© FoodBev Media Ltd 2020
World Beverage Innovation Awards – NOW OPEN FOR ENTRIES!
The awards celebrate excellence and innovation across the global beverage industry.
Don’t miss out on having your innovations recognised on a global scale.
Early bird deadline 11 June – enter now!