Bel Brands USA has launched a new flavour under its Boursin cheese brand for a limited time only: fig and balsamic.
The brand’s newest holiday flavour will be available this month in major retailers across the US and follows the limited-edition introduction last year of an apple cinnamon flavour. It will join Boursin’s existing line up of cheeses such as garlic and fine herbs; shallot and chive; basil and chive; and cracked black pepper.
The new variant is said to combine Boursin’s creamy, crumbly cheese with the rich sweetness of balsamic and fig notes.
“For the past few years we’ve seen fig increase in popularity. We always look to deliver innovative, delicious, and sophisticated flavours deeply-rooted in consumer trends. The rich, sweet notes of fig and balsamic are a must-try this season,” said Matt Barlow, brand director of Boursin.
According to Bel Brands, Boursin fig and balsamic can be paired with crackers, a baguette and charcuterie and can “elevate any occasion this season”.
Boursin’s newest limited-edition flavour will be available to purchase in major US retailers for an RRP of $5.99-$6.99.
© FoodBev Media Ltd 2020