The new look is set to reinforce the premium nature of the brand, as well as highlight the clear progression through the tiers of the whole Blason de Bourgogne product portfolio.
The Blason de Bourgogne portfolio includes the following ranges: Découverte; Expression and Héritage.
The new Blason de Bourgogne bottles also feature a QR Code. The code links consumers to the 800 families responsible for the wines produced under the Blason de Bourgogne umbrella through a range of interactive videos presented by winegrowers, as well as technical sheets on each wine and traditional recipes from Burgundy matched to each wine.
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