“Our new Bon Bon Buddies range is all about fun, friendship and enjoying affordable treats,” said Bon Bon Buddies managing director Chris Howarth. “The children’s novelty confectionery market is highly competitive, but there is a definite gap there for our new range. We think that the combination of toys and sweets at pocket money prices, together with the new characters and bright, attractive packaging, will help us to establish a strong market share.”
© FoodBev Media Ltd 2024