British confectioner Bonds of London has today announced that it is to launch an extensive new range of American products in the UK.
The company has added 80 new lines to its American category, making it one of the biggest suppliers of US confectionery products anywhere in the country. The release of the new lines, all available from today, has been timed to coincide with Independence Day.
Iconic American products
The new lines include iconic American products such as Hostess Twinkies and Snoballs, Cookie Dough Bites and WarHeads sour confectionery, as well as a broad range of other leading American snack and confectioner brands.
Vishal Madhu, founder of Innovative Bites, the company that acquired Bonds in April, said: “Bonds of London has historically been known for its traditional British sweets, such as pick’n’mix jars and hanging bags. Of course these products remain hugely popular with UK consumers, but the trend for American confectionery and snacks continues to grow exponentially, so we felt it was time to up weight this offering for Bonds of London’s 7,000 plus customers across the UK.”
Since launching in 2008, Innovative Bites has grown to be one of the UK’s largest suppliers of core American foods with exclusive brands including Hostess Twinkies, Boylan, Warheads, Cookie Dough Bites and MOM cereal brands, according to the company itself.
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