The new 120g tablet blends Cadbury Dairy Milk with crunchy almond caramel pieces. The brand will be supported with a six-figure marketing investment, including PR, digital and in-store activity.
Cadbury Dairy Milk with Daim comes on the back of significant success for Cadbury Dairy Milk with Oreo, which has generated over £10m of sales since its launch.
“We’ve been delighted with the success of Cadbury Dairy Milk with Oreo, and we’re excited to be bringing consumers yet another delicious collaboration by bringing the unique taste of Daim into the Cadbury Dairy Milk family,” said Rick Lawrence, marketing manager. “Bringing together big names creates excitement among consumers of both brands, opening up a much larger market and encouraging impulse purchases.”
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