The TV advert is set in a local newsagent and tells the tale of a man who goes to buy his favourite Cadbury chocolate bar. All of a sudden, the shop transforms into a real-life TV game show and he is given the chance to win his Cadbury bar in real gold.
The anticipation builds as he begins to unwrap his chocolate bar but before we have chance to see what’s hiding inside his wrapper, the advert ends and the nation is left pondering: Will he unwrap chocolate, or will he unwrap gold?
The campaign includes TV, cinema, VOD, out of home (digital and static), PR, consumer events and online, as part of a £4m marketing investment.
Nina Meusburger, senior brand manager at Mondel?z International, said: “With Cadbury Unwrap Gold, everyone is in with a chance of winning their Cadbury chocolate bar in real gold, and this campaign is sure to get consumers really excited about the promotion.”
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