The 20-second commercial, created by Manu Diaz and Gonza Delgado at Fallon, and directed by David Wilson, is centred around bringing ‘a spontaneous moment of joy to the afternoon break’.
The ad is part of a £7.5m UK marketing investment in 2014, including PR, digital and sampling activity.
Cadbury Dairy Milk Lu and Cadbury Dairy Milk Ritz have seen great success since their launch earlier this year, with high repeat rates at 33%, and they’re ranked the second and third highest selling single-eat products of 2014 so far.
“The campaign really demonstrates the spontaneous joy a bar of Cadbury Dairy Milk Ritz or LU can bring to your afternoon, which we’ve brought to life through the new TV advert,” said Cadbury marketing director Matthew Williams.
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