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Under its Tanqueray gin brand, Diageo has launched an alcohol-free variant of its popular orange-flavoured spirit, Tanqueray Flor de Sevilla 0.0%. Inspired by Charles Tanqueray’s original recipe from 1830, the new Flor de Sevilla 0.0% alcohol-free spirit offers a bold, bittersweet taste inspired by the Mediterranean with balanced, zesty flavours of Sevilla orange, orange blossom and Tanqueray London Dry’s core botanicals. Lucy Barrett, marketing manager of alcohol-free spirits at Diageo GB, said: “With 38% of consumers looking to moderate, it is more important than ever to provide a range of alcohol-free drink options for consumers to enjoy. For those looking to moderate without compromising on quality, Tanqueray Flor de Sevilla 0.0% is the perfect alcohol-free alternative and ideal for those relaxed early evening moments.” She continued: “The original Tanqueray Flor de Sevilla is popular all year round and is associated with a wide range of occasions. The lead serve – Sevilla and tonic – in particular, is known for its light, refreshing taste, making it ideal for summer socialising. The new Tanqueray Flor de Sevilla 0.0% will complement our existing portfolio offering in these moments by providing an alcohol-free choice.” This latest innovation follows the launch of Tanqueray 0.0% in 2021, which was the brand's first step into the alcohol-free market. Tanqueray Flor de Sevilla 0.0% is available to purchase for an RRP of £17 in select online retailers now and will be stocked in Sainsbury’s stores later in the month. Further rollout is expected later in the year.