Aimed at manufacturers working in confectionery, bakery and dairy sectors, the webinar revealed some major food trends and their connection to cocoa and chocolate applications.
“For our customers, it is important to be aware of the latest trends, so they can produce innovative and distinctive products which align with consumer demand,” said Rens de Haan, marketing & communications director, Cargill Cocoa & Chocolate. “Through this webinar, supported by independent research, Cargill offers new perspectives and insights on the trends set to make the news in 2014.”
The following trends were identified as important:
“As important as it is to be aware of key trends, it is how manufacturers respond to them and use them to anticipate their consumers’ demands which is the vital next step,” said de Haan. “Meeting the challenges presented by new product concepts, as identified in the Rise of the Hybrid trend for example, needs a solid innovation partner. The insight provided by these trends will enable manufacturers to get a head-start in cocoa and chocolate, to anticipate future consumer demand.”
Research conducted by Innova Market Insights.
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