The single pack, which consists of six slices of mild Cathedral City Cheddar and six pieces of Melba toast, will be available in cases of 12.
Adam Mehegan, senior shopper marketing manager, Dairy Crest, said: “Chedds has already added value to the kids’ cheese snacking category by attracting new shoppers and by encouraging existing shoppers to spend more. We want to help the convenience sector share more of this success by launching a format that is more relevant to the convenience shopper’s missions and basket size.”
Chedds Cheese & Toasties MRSP in the UK is £0.79.
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