Cathedral City Selections, the new adult snacking range that contains individually wrapped pieces of Cathedral City Cheddar, is to be given its own version of the festive makeover, including a special seasonal poem on the back.
The three Selections SKUs – Mature, Extra Mature and the Variety pack – will be introduced with the festive packaging, alongside Cathedral City Mild, Vintage, Mature, Extra Mature, Lighter and Mature Twin Pack.
The pre-pack cheese category is worth £2.5bn and is growing at 3.3% in value. Everyday Block Cheddar is the largest sector, worth £1.1bn, driven by mature and growing 1.1% in value. Within this, Cathedral City has hit a key milestone, achieving £250m in value sales, up 20% year-on-year.
.
© FoodBev Media Ltd 2024