Each bag of Selections contains 14 pieces of cheese and is available in three SKUs, including Mature, Extra Mature and a Variety pack. The Variety pack contains Mature, Extra Mature and Cathedral City Vintage 20.
Selections will be supported with an extensive marketing programme including a brand new above-the-line campaign, PR, BTL press and sampling activity.
The total snacking market is growing at 5.9% and is worth £2.2bn. Within the cheese category, snacking is the third biggest segment after ‘Every Day Block and Special’, and is bought by 43% of households.
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