Assuming the dual roles of label and cardboard sleeve, the new product has the potential to reduce packaging weight by up to 70%, costs by 30% and CO2 emissions due to reduced transport weight, the company claims.
With the majority of food manufacturers that are using cups still employing conventional cardboard sleeves, labelling or direct printing, this alternative packaging application will bring the UK in line with the rest of Europe, where the technique is widespread.
Particularly practical for multipack or duo products, the pots are stacked lid-to-lid and the shrink sleeve is applied to the product using hot melt adhesive. Individual pots can then be separated via a specially designed, horizontal perforation where the pots meet, which then allows the sleeve to remain intact on the individual pots for aesthetic and brand endorsement purposes.
Once the consumer has finished with the product, the whole sleeve can then be removed via a vertical perforation along the length of the pots for ease of recycling.
Kursat Uysal, business development manager at Chadwicks, said: “This is a fantastic achievement for Chadwicks, as we’re now able to provide a dual service to our existing and potential customers. By offering pre-cut lidding and shrink sleeve services together, customers can now talk to one company instead of two.”
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