Launched early last year, Clover block has 30% less saturated fat than butter and the new packaging will significantly improve standout as a healthier alternative to block butter that still has the creamy taste of Clover.
Rather than rely on colour printing to replicate the look of metallic objects, the foil that’s usually hidden beneath coats of ink will be allowed to show through, highlighting the metal utensils and enhancing the appeal of the packaging.
The Clover block packaging refresh will be supported by social media and web-based activity.
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