Singaporean beverage brand Cocoloco has launched a naturally pink coconut water alongside a new line of cold-pressed fruit juices.
The Whose Juice? range – which includes tropical flavours such as watermelon, kiwi, and mango – and the pink coconut water are cold-pressed “to lock in the maximum nutritional value of all the ingredients”, and each contains zero preservatives, colourings or added sugar.
Cocoloco said the cold-pressing process, which extracts the juice from fruit and vegetables, has been proven to preserve the nutritional value of the raw fruit more effectively than other methods.
The brand’s coconut water is given its pink hue thanks to polyphenols reacting with light.
Kelvin Ngian, Cocoloco founder, said: “Now is the right time to be introducing our new naturally pink coconut water and Whose Juice? brand into Singapore as we look to satisfy the increasing local demand for better, more nutritious juice options at more affordable prices.”
He added: “A lot of coconut water and juice companies use high-heat treatment when processing their products because it’s cheaper. But by doing that, they both remove most of the nutritional value from the original ingredients and change the taste of the juice.
“That’s why, at Cocoloco, we use an all-natural, heatless high-pressure process to ensure our customers can enjoy products that are as healthy and nutritious as they can possibly be.”
Cocoloco’s pink coconut water and Whose Juice? range are available now in Singapore at Cold Storage, FairPrice Finest, and online with RedMart.
Pramod Nair, food lead market acquisition at RedMart, said: “RedMart is committed to providing enterprising and unique local companies a platform to sell on our marketplace. Recently, we have seen a surge in interest for healthier alternatives across segments, and we are proud that homegrown businesses such as Cocoloco are stepping up with innovative products that cater to these growing customer demographics.”
© FoodBev Media Ltd 2021
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