Conagra Brands has expanded its Gardein meat-free portfolio in the US with a new plant-based burger patty.
The Ultimate Plant-Based Burger is made with no soy ingredients and is said to look, cook and smell like real meat, Conagra said.
Created from pea protein, the 4oz patties feature 19g of protein per serving.
Conagra cited figures from market research company IRI that suggest 70% of new buyers in the meat alternatives category make a burger their first purchase.
“If you’re going to be a leader in meatless meals, serving a great-tasting burger is a must,” said Tara Rozalowsky, VP/GM for Gardein.
“We’re incredibly proud of the delicious, meaty taste of our new Gardein Ultimate Plant-Based Burger, and we can’t wait for consumers to fire up the grill and enjoy their first bite.”
The burger will be sold in the freezer sections of US grocery stores and retailers, with six-packs available for a suggested retail price of $12.99 and two-packs costing $4.49.
Gardein offers a range of plant-based chicken, beef, pork and fish, including products such as Meatless Meatballs, Chick’n Tenders and Crabless Cakes.
Conagra bought Gardein in 2018 as part of its $10.9 billion acquisition of Pinnacle Foods.
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