This latest addition will add to the Country Life portfolio, which includes Country Life block, salted and unsalted, Country Life Spreadable and Country Life Lighter Spreadable.
Country Life Spreadable is growing ahead of the market at 25.3% value.
The Butter and Spreads category is currently worth almost £1.3bn, growing at 10.1% in value. Spreadable is the largest segment in the category and is worth £353m, growing at 10.3%. Country Life (excluding milk) is worth £70.2m, growing 7.9% year-on-year.
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