The new product features 10 individual faces made with Cadbury Dairy Milk, with five different expressions: happy, in love, grumpy, confused and cheeky.
The launch will be supported by PR, POS, digital and trade advertising.
The Cadbury Dairy Milk Freddo brand is worth £19.3m in the UK and is the No 1 kids’ chocolate unit seller, growing total brand sales at +14% year-on-year.
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