This new product offering, available in six flavours, marks the brand’s first move into the frozen-for-home-consumption category.
“While the phenomenon of Greek yogurt continues to drive growth in the refrigerated section, the trend is just starting to expand into the frozen aisle,” said Art D’Elia, vice president of marketing at The Dannon Company. “Oikos consumers are always looking for smarter alternatives that don’t sacrifice the taste they love. Dannon Oikos Greek Frozen Yogurt delivers an incredible frozen taste experience with half the fat of regular ice cream and 6g of protein in every serving. In addition, Dannon Oikos Greek Frozen Yogurt contains active yogurt cultures and is an excellent source of calcium.”
Available in pint containers (MSRP: $3.99) and six flavours, including Vanilla, Chocolate, Strawberry, Café Latte, Black Cherry and Key Lime.
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