Danone has launched new sachet packaging for its Aptamil and Cow & Gate powder baby milk ranges in the UK.
The new format is sold in boxes of 14 ready-to-mix, single-serve sachets across all three stages of baby feeding for both brands: first infant milk (from birth), follow on milk (age 6-12 months) and growing up milk (age 1-2 years).
According to Danone research, nearly half (49%) of parents want baby milk products that are convenient for feeding while away from home. The new design removes any need for counting scoops.
The formulations of each sachet product remain the same as the powder formulations already on shelf, while the serving size of each sachet varies between the product stages.
The new format is sold in boxes of 14 ready-to-mix, single-serve sachets.
Emmanuelle Grimbert, marketing director UK at Danone Nutricia Early Life Nutrition, said: “Busy parents tell us they need more of their valuable time back to spend with their little ones. With convenient format foods now increasingly popular across adult product offerings, it’s no surprise adults want this option for their babies as well.
“Mums and dads tell us the sachets are particularly useful for night-time feeds when they’re sleepy, or when they are travelling; no more carrying bulky powder tubs around in your suitcase.”
The new products are now available in the UK with recommended retail prices ranging from £7.50 to £10.49 per pack.
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