BY ALEX CLERE
AT DRINKTEC, GERMANY
It’s an exciting day for us here at Drinktec: FoodBev Media is presenting the World Beverage Innovation Awards 2017 at the Drinktec Forum in Hall A2 here at Messe München, and you’re invited to join us to celebrate the best innovations of the year.
This edition of the global beverage awards scheme is particularly special as it will take place here at Drinktec, which only comes around every four years.
In the intervening years, we present the awards at BrauBeviale.
That means the winners and finalists in this year’s ceremony will have benefitted from a comprehensive PR package as part of their entry, and will be celebrated in front of a completely new audience that has assembled from all over the world.
I asked my colleague, FoodBev awards executive Bahar Muller, for a few words ahead of this afternoon’s ceremony.
“On their 15th year, the 2017 World Beverage Innovation Awards once again welcomed some of the most ambitious new technologies and products that are set to change the game in the industry, from finished products to manufacturing, ingredients, manufacturing, marketing, packaging and sustainability.
“To discover the latest trends, new flavours, ground breaking beverage concepts, smart packaging developments and green initiatives, come and join us at the ceremony, where we will announce the winners and finalists!”
As we walk around the halls here, we see the extent of innovation from this year’s exhibitors.
Regardless of your industry – you can make the most heavyweight of machinery or be the smallest, most fledgling beverage brand – innovating is essential.
And in an increasingly competitive marketplace, FoodBev’s global awards schemes provide a platform to celebrate your work and stand head and shoulders above the competition.
© FoodBev Media Ltd 2018