Available from mid-March, the ‘Deliciously Gluten Free’ range responds to a demand for quality gluten-free products. In the last year, the category grew by 23% – significantly higher than the grocery average.
The range features three pasta varieties, Penne, Macaroni and Spaghetti, and three smooth pasta sauces, Tomato Frito, Tomato & Basil and Tomato & Oregano.
The Italian pastas are available in 500g bags at a RRP of £1.80 each. The pasta sauces are available in a 210g Tetra Pak and have an RRP of £0.89.
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