“The baking cases subcategory is under-performing,” said Gill Davies, executive head of marketing, Dr Oetker UK. “We are hoping that the introduction of these innovative, edible cases will help reignite excitement and novelty into the category.
“Consumers are always looking for new, innovative ways to present their baking. Edible cases will add a new dimension to cupcakes, the perfect accessory to complete their ‘wow factor’ presentation.”
Available in the UK with a per unit MRRP of £2.49.
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