The non-refrigerated, pourable yogurt, called MiGurt, is packaged in an aseptically filled 750g barrier PET bottle from Amcor Rigid Plastics, the world’s leading producer of rigid plastic packaging.
Empresas Polar made its entry into the Venezuelan yogurt market through its subsidiary Pascual Andina and worked with partner Amcor to create a new packaging solution to compete with leading cold distribution channel products.
The multi-serve pourable yogurt product has an extended shelf life of six months and requires no refrigeration prior to opening. The extended shelf life enables Empresas Polar to utilise its extensive nationwide ambient distribution chain to reach consumers, including low-income regions not served by refrigerated distribution channels.
Since its introduction late last year, MiGurt has enjoyed major success, with sales exceeding expectations, according to Manuel Capdevielle, a director of Empresas Polar.
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