UK-based Endo Sport has launched a line of CBD-infused sports drinks as it looks to tap into the fitness market and offer gym-goers a new beverage alternative.
With 10mg of CBD per 500ml bottle, Endo Sport can be taken as a pre- or post-workout drink. When taken before a workout, it is said to deliver a boost of energy and increased focus. After a workout, the anti-inflammatory properties of CBD get to work to help reduce post-exercise muscle soreness and speed up recovery, according to the brand.
As well as delivering the benefits of CBD, Endo Sport said the beverages also help consumers by replacing electrolytes lost through physical exercise and by providing enhanced hydration.
“There has been a huge increase in the last year or so of the role that CBD can play in the sporting world,” said Pardeep Sooch, founder of Endo Sport.
“With a lot of well-known athletes from the worlds of rugby, MMA and the NFL coming out to support CBD, interest from amateur athletes and fitness enthusiasts has understandably been piqued.”
The Endo Sport range is available in two flavours: orange, and berry and tropical.
The release follows a surge in new CBD product launches in recent week, including CBD-infused iced teas, CBD olive oil and low-alcohol CBD beer.
© FoodBev Media Ltd 2022
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