“The Heinz Big Flavours – You Decide campaign was exciting for us, not least because the Heinz Big ambassadors from the world of Super League brought the crowdsourcing to life,” said Chris Isaac, Heinz Big Soup brand manager. “It was fantastic to see the rugby league fans meeting their heroes and debating their favourite soups. Furthermore, it gave consumers the opportunity to voice their opinion and tell us which new flavour they wanted to see join our Big Soup range. Fiery Chicken & Chorizo was such a popular flavour that we hope more consumers will be inspired to try our soups.”
Nielsen statistics say that Heinz Big Soup is the no 2 brand (at sub brand level) in the Wet Ambient Soup category behind Heinz’s range of Classic Soups.
The Chunky Soup Sector is worth £36m value sales. Heinz Big Soup is worth £30.1m and has an 83.6% value share of the Chunky Soup Sector.
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