Vimto Original and No Added Sugar are made using the Vimto flavour, and it’s joined by Cherry and Strawberry. The products were listed in Asda this month.
The Vimto Jelly range will complement Fruitypot’s own branded fruit in juice and fruit in jelly products. Like Fruitypot, Vimto Jelly comes with a foldable spoon.
“We saw our partnership with Vimto as a great opportunity to expand our product offering and appeal to a wider audience,” said managing director Sarah Booth. “We have worked extensively with Vimto on refining the flavours and developing the packaging to ensure the product truly reflects the Vimto brand.”
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