Ian Bray, managing director of The Fuller’s Beer Company, said: “The very first new-look bottles of London Pride came off the line recently and are beginning to make their way out into the trade.
“We have taken the opportunity to refresh the London Pride label, with a more modern look which will eventually translate into other pack formats, including draught. The London Pride badge is instantly recognisable to beer drinkers around the world, so this new evolution retains all of the most important elements, including the shape of the shield.
“New labels have also been created for our entire portfolio of Premium Bottled Ales.”
Fuller’s worked with London design and branding agency Jkr on the project.
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