The new format is ideal for till point siting, offering consumers an impulsive treat while tapping in to the popularity of ‘Bitesize’, which was the strongest performing category in 2012.
Bep Dhaliwal, trade communications manager Mars Chocolate UK, said: “We are excited to be launching Galaxy Counters Single as a permanent line in response to consumer demand for a single version of the hugely successful Galaxy Counters Pouch.”
The Galaxy brand is currently worth £41m in the independent channel and is currently the second biggest chocolate brand in the UK.
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